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Planning Marketing Strategies

By University of Tartu - Tartu Science Park

Type of course:

Digital learning, Lesson

Language:

EN

Duration:

15 minutes

Workload:

2 hours

Proficiency:

Advanced

Target:

Professionals, Students, Workers

Marketing is a multifaceted process integral to daily life, encompassing more than selling or advertising. It guides production, ensuring the correct goods are produced and reaches consumers by providing economical utilities like form, time, place, and possession. Effective marketing involves delivering desired goods at the right time, place, and price. Overcoming the separation between producers and consumers, marketing functions like buying, selling, and market information narrow the gap. Strategic marketing planning aligns an organization’s resources with market opportunities, focusing on a target market and the marketing mix’s four key variables: Product, Place, Promotion, and Price.


Learning outcomes

  1. Learner who has completed the nugget is able to apply marketing concepts to real-world scenarios.
  2. Learner who has completed the nugget is able to develop strategic marketing plans.
  3. Learner who has completed the nugget is able to understand the four P`s of marketing.

Topics

Transversal Skills, Entrepreneurship

Provided by

Content created in 2023
+549 enrolled
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