Lean start up: Different purposes of Business Model canvas

Osterwalder’s Business Model Canvas has proven to be an amazing tool for any type of organisation that needs to articulate how it delivers value to customers. This Nugget explains other uses of the BM, such as a communication tool, benchmarking tool and innovation tool. The Nine Blocks board constitutes an agile way of reaching a common understanding and, moreover, a collaborative way of enriching its design. Then, the canvas is used as a corporate communication tool around business model. Another use of the nine-block model is in benchmarking, a competitive analysis tool where the models of different competitors in a market can be compared and their differences easily understood in order to focus competitive strategies. Finally the most powerful application of the Osterwalder canvas is its use in business model innovation.