Customer management. Thinking on customers

Type of course:

Digital learning, Lesson

Language:

Duration:

15 minutes

Workload:

2 hours

Proficiency:

Advanced

Target:

Professionals, Students

We tend to think of customers in terms of customer segmentation. This nugget describes the concept of tribes (Seth Godin)  as another way of addressing and understanding customers and what make customers to link with our organisation:
THE WHY (Simon Sinek).   Nowadays we are immerse in the  Fanocracy that focuses on genuine human relationships as a key element in turning customers into fans.

Learning outcomes

Learner who has completed the nugget is able to explain the differences between customer segment and tribes
Learner who has completed the nugget is able able to apply the concept of "starting with why “ to their context
LLearner who has completed the nugget is able to explain the concept of Fancocracy