Creativity applied to business innovation: Archetypes (Part II)

Type of course:

Digital learning, Lesson

Language:

Duration:

15 minutes

Workload:

2 hours

Proficiency:

Advanced

Target:

Professionals, Students, Workers

Experimenting with different archetypes can lead you to discover opportunities with an unexpected
perspective. You look at the result and judge whether the original idea is improved by using such different perspectives. A collection of solution filters (archetypes) brings a great deal of efficiency to a creative process of business innovation. You will learn how to use archetypes such as Hybridize, Revalue, DIY (Do It Yourself), Simplify, Servitize or Productize. You will find that once you start practising and becoming familiar with this ‘translation game’, you will stop seeing things as you have seen them before. You will develop a more versatile and flexible perspective. Thinking in analogies and metaphors is a trainable skill that can be very powerful in discovering connections that multiply your creativity.

Learning outcomes

Learner is able to understand the logics of archetypes for Innovation.
Learner is able to use Hybridize, Revalue, DIY (Do It Yourself), Simplify, Servitize, Productize as a creative tool to generate business ideas.
Learner is able to identify business that can be taken as example of an archetype for Innovation.