What is Digital Marketing?

This comprehensive overview explores the realm of digital marketing, emphasizing its focus on communication within the broader marketing landscape. The narrative delves into the advantages of digital marketing, such as data collection, measurability, automation, engagement, global reach, affordability, and agility. The discussion extends to the various interconnected components of digital marketing, including web pages, search engine optimization (SEO), social media, influencer marketing, pay-per-click (PPC) advertising, retargeting, affiliate marketing, mobile marketing, and email marketing. The elucidation concludes with insights into the digital marketing sales funnel, illustrating the stages of customer awareness, interest, consideration, and conversion, along with strategies for fostering customer loyalty and advocacy.