Product vision and customer development

Type of course:

Digital learning, Lesson

Language:

Duration:

15 minutes

Workload:

2 hours

Proficiency:

Advanced

Target:

Professionals, Students, Workers

Customer Development is to test product and business model hypotheses in front of customers, as well as the need of customer interaction to get feedback during the whole process.

This is Steve blank’s contribution to the lean startup method. Prototyping and product vision helps to communicate your solutions to customers.

You will get some guidelines to run interviews with your potential customers and stakeholders. Also, you will learn how to create an stakeholders map to identify the key actors of your interest.

Learning outcomes

The learner will be able to contrast hypothesis related to a problem or solution with potential customers and stakeholders.
The learner will be able to use the stakeholders map tool to identify the key actors of interest.
The learner will be able to design a product vision considering the best tools that can be used to progress in understanding the customer problem, and following the build-measure-learn cycle.