Customer management. Loyalty ladder.

Type of course:

Digital learning, Lesson

Language:

Duration:

15 minutes

Workload:

2 hours

Proficiency:

Advanced

Target:

Professionals, Students

There is a journey from a prospect customer to customer ambassador of our products or services. This nugget describes different stages of the customers engagement based on the loyalty ladder concept, and the importance of the sales funnel. One of the keys for customer loyalty is to deliver value and therefore what customers appreciate in each of step of the customer relationship cycle.

Learning outcomes

Learner who has completed the nugget is able to interpret the concept of loyalty ladder in their context
Learner who has completed the nugget is able to explain what the customer appreciates and the cycle of relationships.
Learner who has completed the nugget is able to apply the sales funnels in their context.