Lean start up: Customer development process

Type of course:

Digital learning, Lesson

Language:

Duration:

13 minutes

Workload:

2 hours

Proficiency:

Advanced

Target:

Professionals, Students

The Lean startup method is a new approach that is being adopted around the world to change the way startup and companies create and launch their products. One of the elements is Customer Development (by Steve Blank)

The objectives of the nugget are to equip learners with the knowledge about the concept and explain the different stages of the customer development process.

Learning outcomes

A learner who has completed the nugget is able to distinguish customer development model from product development
A learner who has completed the nugget is able to appraise the importance the learning and discovery activities versus execution activities in the customer development process
A learner who has completed the nugget is able to distinguish the different stages in the customer development process