Market basket analysis: a priori algorithm (Pilot)

SUMMARY

Have you ever wondered how businesses know which products to place side by side or which combinations are most frequently purchased? This lesson on Market Basket Analysis (MBA) dives into the Apriori algorithm, a fundamental technique that reveals hidden patterns in transactional data. By mastering the Apriori algorithm, you’ll gain the ability to identify frequent product combinations, optimize inventory, and enhance supply chain efficiency.

Through engaging examples, interactive exercises, and real-world case studies, we’ll show you how businesses — including niche manufacturers of custom products—leverage these insights for smarter decision-making. Whether you’re a data enthusiast or a supply chain professional, this course offers the skills to transform raw data into actionable strategies.

About The Author

Dilek Dustegor is a Professor of Computing Science at the University of Groningen in the Netherlands. She is interested in bridging the gaps between research, development and implementation using AI and automation. She is pursuing research about modeling, design and analysis of large scale / networked systems using IoT and ML techniques, with a special interest in smart city applications. She is a seasoned educator, and loves using the newest educational technologies for an enhanced learning experience.