Focused creativity and ideation process

Type of course:

Digital learning, Lesson

Language:

Duration:

15 minutes

Workload:

2 hours

Proficiency:

Advanced

Target:

Professionals, Students, Workers

Focused creativity and ideation process presents the four-step process for ideation, which is a practical and structured process that will help you to work in solving a company problem or need, following a four-step ideation cycle. These four steps are: Dig into the problem; Model potential approaches; Generate ideas; and Prototype ideas and concepts.You will find guidelines to work the ideation process, and specific tools that you can use in each step of the process. By running this cycle and working in the 4 steps iteratively, you can learn quickly from the prototypes created in interaction with customers and partners, and from the testing and evaluation of the results achieved at different points

Learning outcomes

The learner will be able to apply a complete ideation methodology oriented to solve an industry or social challenge.
The learner will be able to apply specific tools to generate ideas.
The learner will be able to apply specific tools to prototype ideas and concepts and to present them in front of the customer to get feedback.