From technology to market: identifying and defining market needs

Digital learning, Lesson

15 minutes

2 hours

Intermediate

Manager, Students

The leaning nuggets aims at describing the main tools and methodlogies to identify and define market needs.

By watching this nuggets you’ll be able to

1.Describe market needs with analytics methodologies and metrics

2. Distinguish between total targeted market, available market, serviceable market

3. Define a strategy to communicate the identified market segment to internal and external stakeholder

TARGET: Manufacturing SMEs

Learning outcomes

After the completion of the nugget the learner is able to implement the “job to be done” methodology autonomously
After the completion of the nugget the learner is able to apply total targeted market, available market, serviceable market methodology in marketing strategy
After the completion of the nugget the learner is able to formulate a communication strategy towards internal and external stakeholder