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Lean start up: Customer interviews

Type of course:

Digital learning, Lesson

Language:

EN

Duration:

15 minutes

Workload:

2 hours

Proficiency:

Advanced

Target:

Professionals, Students

One of the elements of the lean start up methodology is the Customer Development method (created by Steve Blank). The objective is to test those hypotheses in front of customers. Interviews are the cornerstone in the process. This nugget describes the types of interviews and provide guidelines to organise interviews.


Learning outcomes

  1. After the completion of the nugget the learner is able to explain the role of customers interviews in the lean startup process
  2. After the completion of the nugget the learner is able to distinguish Interviews checking “problems” from Interviews looking for solutions
  3. After the completion of the nugget the learner is able to organise their interviews with potential customer

Topics

Transversal Skills, Entrepreneurship

Content created in 2023
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