Green Marketing and Branding

Type of course:

Digital learning, Lesson

Language:

Duration:

20 minutes

Workload:

2 hours

Proficiency:

Intermediate

Target:

Professionals

This nugget provides a thorough understanding of green marketing and branding strategies. Students learn to promote eco-friendly products and practices, engage environmentally conscious consumers, and create distinct green brand identities. Key topics include consumer behaviour, product development, certifications, transparency, CSR, and measuring impact.

Students gain the skills to navigate the evolving landscape of green marketing while fostering sustainability and responsible business practices. 

Learning outcomes

After completing the nugget, learners are able to distinguish the core principles and strategies of green marketing, including the identification of eco-friendly products and services, and the ability to differentiate them in the market.
After completing the nugget, learners are able to use practical skills in creating and managing green brand identities, encompassing eco-friendly logo design, sustainable packaging, and authentic messaging that resonates with environmentally conscious consumers.
After completing the nugget, learners are able to translate sustainability practices into marketing and branding strategies, including the promotion of green products, transparent communication of environmental benefits, and the alignment of corporate values with sustainability goals.