Creativity applied to business innovation: Archetypes

Type of course:

Digital learning, Lesson

Language:

Duration:

15 minutes

Workload:

2 hours

Proficiency:

Advanced

Target:

Professionals, Students, Workers

Business innovation refers to the creation and application of new ideas, processes, products, or services with the goal of improving business efficiency, effectiveness, or competitiveness. A good tool to innovate is the use of archetypes of innovation.

Archetypes are metaphors that act as mental filters, refocusing our vision and opening us up to exploring other paradigms to address challenges or problems. Metaphors have an incredible power to stimulate the imagination.

A collection of solution filters (archetypes) brings a great deal of efficiency to a creative process of business innovation, because it allows a wide range of alternatives to be explored in an organised way, thus revealing unsuspected opportunities for innovation. In other words, it reduces the “blind zones” that escape our creative radar.

Learning outcomes

Learner is able to identify different ways the companies can use to innovate.
Learner is able to understand the benefits derived from the use of archetypes in the creative phases of the innovation process.
Learner is able to use gamify as a creative tool to generate business ideas.