The effects of digital technologies on new forms of value co-creation

This nugget serves as a comprehensive exploration of the transformative impact of digital technologies on the value co-creation landscape, with a specific focus on B2B markets. Participants are guided through an in-depth analysis of how digital technologies facilitate new forms of value co-creation through enhanced connectivity and data sharing. The program investigates the strategic-organizational mechanisms that support these collaborative processes, unveiling the intricate dynamics that drive innovation and efficiency in contemporary organizations.

Learning outcomes are strategically woven into the nugget structure, ensuring that participants not only understand the effects of digital technologies on value co-creation, but also acquire the ability to identify and leverage strategic-organizational mechanisms. As the program unfolds, participants are empowered to develop a robust strategic framework capable of seizing the opportunities presented by the proliferation of digital technologies. This covers a wide spectrum of tools, from data analysis and automation to digital marketing, all strategically employed to increase the efficiency, innovation and competitiveness of organizations.

Particular emphasis is placed on practical implementation strategies, ensuring that the knowledge gained is not limited to theoretical domains, but is easily applicable in real-world scenarios. Upon completing the nugget, participants emerge equipped with a nuanced understanding of the profound impacts of digital technologies on value co-creation, along with the strategic acumen to strategically navigate the evolving digital landscape.