Implications of VR for the managerial practice

This learning nugget provides an overview of some potential applications of Virtual Reality and Digital Twins to the managerial practice with an emphasis on the characteristics of these tools which are more likely to stimulate a positive reaction from customers. More in detail, this learning nugget explores the application of Virtual Reality to reproduce a virtual store environment, the presentation of brands in Virtual Reality, and the implementation of Digital Twins on e-commerce webpages instead of the traditional 2D static pictures. At the end of the nugget the learner is able to identify the most relevant applications of Virtual Reality in the managerial practice and to interpret how customers are likely to react when confronted with a company in a VR-mediated environment.