Market introduction of the business model

Learning outcomes

1. At the end of the module, learners will be able to differentiate and define between the platform, process and support levels within the model of functionalities and services to ensure a functioning platform operation for users. They will be able to identify the different aspects of each level, such as operating costs or payment methods.
2. By the end of the module, learners will be able to use evaluation criteria to analyze and compare different revenue models such as freemium, subscription and revenue-based subscription models.
3. At the end of the module the learner will be able to define the pricing determinants of custom furniture. They will be able to differentiate between cost oriented, competitive and value-oriented pricing.