Value Proposition Canvas Introduction

Type of course:

Digital learning, Lesson

Language:

Duration:

15 minutes

Workload:

2 hours

Proficiency:

Advanced

Target:

Professionals, Students, Workers

Unlock the secrets of your product’s value! 🎯 Dive into the Value Proposition Canvas, a game-changing tool that zooms in on what truly matters to your customers. From understanding their deepest needs to crafting irresistible offers, this module has got you covered. And don’t miss our hands-on tasks at the end – they’re your ticket to mastering the art of value creation! Ready to become a value proposition pro? Let’s get started! 🚀📖🌟

Learning outcomes

Describe the function and structure of the Value Proposition Canvas, understanding how it represents the promises and value of a product or service.
Examine the Customer Profile in the canvas, acknowledging how Customer Jobs, Pains, and Gains influence a product or service.
Discuss Pain Relievers, Gain Creators, and define specific Products & Services that address customer needs and expectations effectively.