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Introduction to Market Demand Awareness (Workshop Edition)

By EIT Manufacturing

Type of course:

Digital learning, Lesson

Language:

EN

Duration:

35 minutes

Workload:

1 hour

Proficiency:

Intermediate

Target:

Manager, Professionals, Students

This course introduces participants to the fundamentals of market demand insights. The course provides a definition of market demand, highlights its importance, and explains why early awareness of regulations, technology trends, and global changes can help industries adapt smoothly. The core component consists of theory, practical examples, and real-world cases so that the concepts are directly relevant to the work on the factory floor. Participants will see tools and models transform complex data into simple alerts, enabling them to make proactive decisions.

About The Author

This course was developed within the EU-funded R3GROUP project, as part of Task 5.4: Social Impact Management, to raise the awareness about resilience strategies and technologies for reconfiguration in different manufacturing sectors. The authors bring combined expertise in engineering, innovation, and industrial transformation, ensuring a balanced approach between theoretical foundations and practical application.

The R3GROUP project has received funding from the European Union’s Horizon Europe programme under grant agreement No. 101091869. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union. Neither the European Union nor the granting authority can be held responsible for them.


Learning outcomes

  1. By the end of this lesson, learners will be able to define market demand and distinguish between historical, current, and future demand with simple manufacturing examples.
  2. By the end of this lesson, learners will be able to explain the capabilities and benefits of market demand awareness for companies and clients.
  3. By the end of this lesson learners will be able to identify and differentiate the various methodologies techniques and tools for monitoring/forecasting demand.

Topics

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Content created in 2025
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Course Includes

  • 1 Quiz

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